Emotion is the currency of a brand’s value

I have more than 25 years of experience working for startups and large corporate international companies. I studied Art Direction, and specialized in Corporate Brand Identity, Digital Marketing, Packaging and Web Design.

I like to create brands based on more than design… The feelings they represent.

People love brands. Brands are part of life. They help make up the texture and fabric of the enviroment.
They are touchstones, icons. They make people feel secure. They trigger emotion.

Above and beyond products and services, they live, breathe, evolve. Brands define personal identity.